The APK pension fund recognized that audio branding is a beautiful and effective way to identify a company when it redesigned its brand identity. After an extensive research and production phase, our audio branding contains the following elements:
- A short composition that uses three chords to allude to the three rivers that flow together at the company's headquarters.
- A longer composition that picks up on the same three-chord motif and is perfect for the background music of clips like this one.
- Composition variations for telephone announcements and hold loops. Where a visual logo is not possible, acoustic identification is an option.
- Casting and recording a warm dialect voice that makes Aargau Pension Fund customers feel at home.
Apk Image Film & Audio Branding
Music Cyril Boehler • Voice Over Eliane Zeugin • Rebranding Michael Suter APK, Primafila AG • Film Raphael Zubler, Dave Hänggi
Gold and Silber Fox Awards Gewinner 2023
